Visual Thinking Exercise

We were given a brief to work on as a group for 1 day. The brief was based on the current economy and how the governement are encouraging people to 'Spend More & Save Less' to inject more money back in.

We were put in a group of 5 and we spent the morning in the library researching economics and different methods of getting our message across. We looked into many ways of conveying our research and how we could put this across to all age groups.

Around Midday we settled on the idea of using facts as our way of presenting our work. We felt this was going to be the most effective method and would encourage people to spend their money. We decided to make 2 posters, aiming one at students and the other at OAP's.

We thought about what things would make us spend a bit more of the little money we had in order to help the economy and we decided that what we most wanted once finishing university was a good job. We used this to research facts on the difference you could make spending a little more every week.

Everything in these posters is accurate and true.

Shocking Advertisements

Here is some examples of advertisements using shock tactics. Trend Hunter.

This is some of my research into Amnesty International and looking into different types of advertising campaigns.