Amnesty International Brief

Our next project is a brief for Amnesty International. For this we need knowledge on the kind of things that Amnesty do around the world and the work they do for different causes.

This gives me the chance to do some real research into
Amnesty, and looked into all the different ways of
approaching the brief.

The Brief is to raise Amnesty's profile and create a higher awareness of their work. The target audience is people who rarely or never donate to charity and to encourage all ages to support the work that Amnesty International do.